Humber/Ontario Real Estate Course 1 Exam Practice

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According to RECO advertising guidelines, which statement is correct?

  1. Advertising only includes print, radio, and TV ads

  2. Fax cover sheets with promotions are not advertising

  3. Social media promotions are considered advertising

  4. Detailed guidelines are only in REBBA

  5. Only print and TV ads are considered advertising

  6. Advertising excludes online listings

The correct answer is: Social media promotions are considered advertising

The correct answer is that social media promotions are indeed considered advertising according to RECO advertising guidelines. In today’s digital age, social media platforms play a significant role in how real estate services are marketed and advertised. This includes promotions, posts about listings, and other marketing strategies utilized on various social media channels. Recognizing social media as a form of advertising reflects the evolving nature of marketing in real estate and is essential for practitioners looking to effectively reach their audience. Other options do not align with the current understanding and practices of advertising as they limit or misdefine what constitutes advertising in the real estate context. The nuance of advertising has expanded beyond traditional media to include digital formats, reflecting a broader and more inclusive understanding of effective marketing strategies.

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