Humber/Ontario Real Estate Course 1 Exam Practice

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If a brokerage advertises on social media, what must be ensured?

  1. The content is aligned with print advertising standards

  2. The content is shared through multiple channels

  3. The social media ads are reviewed by RECO

  4. The advertisements are considered as advertising

  5. The content adheres to television advertising rules

  6. The campaigns must not have promotional statements

The correct answer is: The advertisements are considered as advertising

When a brokerage advertises on social media, it is essential to ensure that these advertisements are considered as advertising. This means that all materials and content shared on social media platforms by the brokerage must abide by the same rules and regulations that apply to traditional advertising methods, such as print advertising. By treating social media content as advertising, the brokerage can avoid any potential violations of advertising standards and regulations set forth by regulatory bodies like the Real Estate Council of Ontario (RECO). This ensures that the brokerage maintains transparency and compliance in their marketing efforts.