If a salesperson uses the term 'real estate consultant' in an ad, what can this lead to?

Using the term 'real estate consultant' in an advertisement can lead to legal repercussions for improper advertising because the term might imply a level of expertise, professionalism, or designation that the salesperson does not legally possess. In Canada, real estate professionals must be careful about the titles and terms they use, as they can lead to misunderstandings regarding their qualifications and the services they provide.

Misleading advertising can result in disciplinary actions by regulatory bodies overseeing real estate practices, as they might interpret the use of such terminology as an attempt to misrepresent oneself or operate outside of established guidelines. It is important for real estate professionals to be clear about their qualifications and use terms that accurately reflect their training and licensing to avoid potential legal issues.