What kind of consent does CASL require for unsolicited communications?

The correct answer is express consent, which is a specific requirement under the Canadian Anti-Spam Legislation (CASL) for sending unsolicited commercial electronic messages. Express consent means that the recipient has clearly agreed to receive communications from you. This could include an explicit action, such as ticking a box on a website or verbally agreeing to receive emails, where their intention to consent is clear and unambiguous.

Express consent is critical because CASL aims to protect consumers from spam and unwanted communications, ensuring they have full control over their inboxes. By requiring express consent, the legislation promotes transparency and builds trust between businesses and consumers, allowing individuals to make informed decisions about the communications they receive. This goes beyond mere assumptions or silence and requires a proactive acknowledgment of consent from the individual.

The other options do not meet the stringent criteria set by CASL for consent in this context, highlighting the importance of clear, affirmative agreement from the recipient.